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Maxim ties With Tom Cruise For Impossibly Cool MI:5 Night

Maxim India's Sales and Marketing squad put bums on seats once again as they teamed up with their big-screen buddies DT Star Cinemas for a pan-indian screening of spies 'n' thighs action blockbuster, Mission Impossible: Rogue Nation. Such was the demand for tickets, that the screening had to be moved to the cinema's largest screening hall in the mall. The demand for popcorn and cola, which came gratis to every one of Maxim's guests, was so popular invitees were almost queueing out of sight.

The event was also covered by top TV channel NDTV: GoodTimes with two lucky guests receiving top-of-the-range hampers from sponsors, Godrej, in front of the cameras. The movie itself was a rip-roaring, rollercoaster of a ride with stunts that left guests cooing and screaming for more. Luckily, any whistles that might have needed whetting, as the credits rolled, were soon rewarded at the Underdoggz after party, where steaming hot snacks and ice cold beers were on offer to guests. Publishing Director for EMM Burda India, Simon Clays, said of the night, "The event was a huge success and if I'd not kept getting asked if I was Tom Cruise's younger, fitter brother, 'or how did I do that stunt?' it would have made for a first-rate Maxim night,". The event was the perfect mix for Maxim, taking component aspects of the brand and bringing them to life for 250+ Delhi-ites who really got to see, taste and drool over what Maxim in India is really all about!!




Sports Illustrated India Post Huge Awareness Success Partnering with Alpha League Races

Sports Illustrated India's Sales and Marketing team, Karan Raj and Prateek Bahri created big buzz for the SI India brand following their recent partnership with ultimate race gurus Alpha League. Partnering the 2000-strong battle-of-the-fittest in Bangalore, SI India alligned themselves to the race with a blend of conventional logo branding and sampling. To add more to the heady adrenalin-soaked mix, the team demonstrated the brand's sporting heritage by inviting Indian star sportsmen, Sandeep Sejwal, along to kick-start the race and encourage beleaguered athletes over the finish line.


The team also leveraged extra revenue to the event by getting tech giants Microsoft involved, using the 5KM race as a driver to sample their new mobile handset. The event proved hugely popular with competitors with owners Alpha league proclaiming the Bangalore leg, the best delivered and best received they'd ever been involved in. The partnership and franchise is set to continue and plans are afoot (not Athletes) to grow the franchise, become more extreme and put even more jelly-legged Indians through the cross-country ringer.




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